Instagram launched a feature called Reels which allows users to create short-term video content up to 15 seconds. Thus, Instagram reels changed the game of video marketing. Due to its growth and popularity, above 75% of businesses are utilizing video marketing as a factor in their social media marketing in 2021. Instagram reels shine as a great marketing strategy for every business.
Here are the significant benefits of Instagram reels to skyrocket your brand within a short way.
If you worked with TikTok previously, then this reels feature will be familiar to you. Instagram reels bring you to tiny-sized video content with engaging info with your audiences. Using Instagram reels, you could create 3 -15 second video content with different music and filters.
Also, users on Instagram can post their reels video content to their feed section, Instagram stories, and reels tab on their profile. You could see the other profile’s reels video content by clicking the Instagram profile’s reels tab.
Advantages Of Instagram Reels
Here are the six mind-blowing benefits of the Instagram reels feature.
1: Spread your Brand Awareness in a Dazzle Way
Nowadays, social media has a habit of accepting Info’s in the short-terms. With an average attention time of eight seconds, Instagram reels are great for grabbing the target audience’s attention.
No matter the content you are sharing, the included features of text and music make the reels even more entertaining. It can be small business start tips or launch of new products & highlighting products, or any science behind the purchasing decisions. That is right! Whatever you search for on YouTube, you can receive it here too instantly.
2: Get your Content on Instagram’s Explore Page
Instagram reels video content also showcases on the Explore page like other posts on the platform. If your content’s overall engagement – shares, likes, comments-high-Instagram would push your content to Explores page, where your existing followers and other Instagram users effectively get your content. If you drive these strategies correctly, you can grab immense reels views on Instagram within a short time and more potential audiences to click a link in your bio section. In this way, you can generously increase your sales and reach your brand to the maximum potential audiences on the platform.
3: Skyrocket your Engagement from your Fans
The algorithm of Instagram is quite tricky to handle, but with the introduction of Instagram reels, the platform makes every step on promoting reels videos among its vast users. Thus, if you upload reel video to your profile, it’s more likely to take your reels video content to your follower’s reels tab and explore page. It gains your engagement rate as it lands on the most eyeballs, unlike stagnant Instagram feed content.
4: Save Immense Time While Making Content
Just think, if you are making a feed post on Instagram, unless it is a photograph or any selfie, you need to bring up a design and transfer the design on the platform to publish. But you could easily create Instagram reels video content within the platform and add your texts. It contains only a few steps to make content if you use it to create graphics.
As it sounds excellent, and if you feel familiar with other posts on social media, you need to spend time planning your reel’s video content.
5: Displays Brand Personality
You need to showcase your face in ten out of 15 Instagram reel video content as it effectively increases your brand personality and humanizes the brand among your audience. These days, people wish to treat everyone like human beings and not as a sales factor. So every business on the platform should work on building communities and making solid relationships. Instagram reels video content are the effective way to acquire success in that situation.
Emotion, sharing tips, and humor are the perfect topics to deliver in your Instagram reel to show your business and personality.
Read more: Drive Traffic through Instagram
6: Multi Content From Other Networks
Instagram reel are the same way you create other content because you could easily repurpose it. Also, you could share it in your Instagram stories if you feel any old content but relates to the present situation well or share it with your circles who could relate it at the current time. Just don’t leave your stunning content on the platform. You could save the video content and upload it on your Facebook profile or stories in any network. If it goes well, then include it on your website. Most marketers know exactly how to repurpose content on the platform.
If you are searching for an excellent opportunity to develop your brand at present, then the reel feature on Instagram is the best friend for you to move up with. Also, it’s crucial to identify that Instagram acquires the highest average overall engagement rate of every social media network.
Best Times To Post On Instagram Reel
Here are the best times to upload content on Instagram reels to grab good engagement.
- Check where your audience is located, and upload Instagram reels videos in their active time.
- Also, check when your most followers are active on Instagram and go for it.
- Don’t copy others’ styles; bring up your unique idea to grab the most engagement.
- Upload Instagram reel video regularly and be consistent. Try to follow a content calendar.
- Join hands with other users on Instagram to reach more target audiences.
- Participate or bring up your own challenges.
- Utilize hashtags in your Instagram reel to showcase your content to wide users on Instagram.
- Repurpose your existing content, which brings you new engagement on the platform.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.