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How to Run a Facebook Contest that Increases Audience Engagement

Facebook contest

Facebook is the world’s most popular social networking platform, with about 3 billion monthly active users. As a result, it’s a useful tool for achieving your business objectives. After all, defining your target demographic and meeting those on their preferred platforms is the key to successful marketing.

While not everyone uses Facebook, it is undeniably the most popular platform on the planet. You should surely use Facebook’s numerous capabilities to sell your brand and products, whether you’re in B2B or B2C. The Facebook contest feature is one Facebook marketing feature that provides a good return.

What Are the Benefits of Holding a Facebook Contest?

Facebook contests have been around for a while, but they’re still one of the most effective ways to establish an engaged audience and grow your audience. Here are some good reasons to run a Facebook contest:

1. Increase the number of people who follow you by extending your reach.

One of the most major advantages of holding Facebook competitions is that they allow you to reach a wider audience. When you create a contest, your target audience is more likely to participate, with the outcomes of your contest and your brand being shared with their networks. The added benefit of having a wider reach is that you will gain more followers.

2. Increase Brand Awareness with Facebook contest

Another reason you should include Facebook contests in your social media marketing plan is that they are an excellent way to raise brand recognition. It’s inevitable that whether you market your Facebook contest organically, through sponsored promotion, or both, you’ll reach folks you wouldn’t have reached otherwise. As a result, your brand and product will become more well-known.

3.  Increase engagement with audience:

For the simple fact that they’re a popular sort of interactive content, Facebook contests receive more interaction than standard posts. People prefer interactive content to static material, with 66% of marketers claiming that using interactive content in their ads enhanced engagement rates.

4.  Gives you a way to collect data.

Data is at the heart of successful marketing campaigns. Because data allows you to obtain a deeper understanding of your target audience, you can build more customized campaigns.

In this case, holding a Facebook contest is beneficial since it allows you to collect data about your target audience. Whether the event is a quiz or simply an engagement-based contest, you’ll end up with a treasure of data. With all of these advantages, there’s no need to overlook Facebook contests. They’re a great method to increase interaction and establish a loyal following for your company.

 

What Makes a Facebook Contest Successful?

Let’s quickly dig into how to establish an effective Facebook contest now that you’ve seen the value of them. Not every Facebook competition is the same. The success of your campaign hinges on your ability to build one that your target audience will enjoy. Here are some helpful hints:

1. Set your objectives and figure out how to track your progress.

The first step in designing a successful Facebook contest is to establish the contest’s objectives.

What are your goals for your Facebook competition?

A contest can help you accomplish a variety of business and marketing objectives, including:

  1. Brand awareness
  2. Data collection from market research
  3. Launch a new product with the help of crowdsourcing.
  4. new product launch
  5. gather user-generated content, establish an email list, and drive revenue

The purpose of your contest must be determined in order to build one that will assist you succeed. It also aids in determining the key performance indicators (KPIs) to employ to assess the success of your contest. You can utilize the following KPIs:

  • Likes and shares
  • new followers
  • clicks
  • email sign-ups

2. Type of Contest to Run

You’ve figured out why you want to organize a Facebook competition. The next step is to determine which form of Facebook contest will best benefit you in achieving your objectives. On Facebook, you can host three different sorts of contests:

  1. Giveaways
  2. Photo Contest
  3. Referral Promotions

3. Determine the Contest Rules and How You’ll Run It

Every competition must have regulations that regulate how people enter. You must pay close attention to how you determine yours when you build your Facebook competition.

Consider the following scenario:

  1. What activities do participants need to perform in order to enter?
  2. Do you plan on allowing numerous entries?
  3. Is the competition open to people from all around the world?
  4. What can lead to a person’s disqualification?
  5. Is there a minimum age requirement?

4. Design Your Facebook Contest Page

Because Facebook has so much stuff, it’s easy for people to overlook your contest as they skim through their feeds.

Your design must be optimized for visibility to increase the odds of your contest getting seen. Here are some pointers to get you started:

  1. Write an Attention-grabbing Headline
  2. Invest In Professional Images
  3. Write a Brief but Detailed Description
  4. Use a Simple Form
  5. Prominent Call-to-action

5. Promote Your Contest

The main purpose of your Facebook contest is to expand your audience and increase brand interaction. To accomplish so, it must reach out to as many people as possible.

As a result, a promotion strategy should be included as part of your Facebook contest design process. You can use the following Facebook content promotion tips:

  1. Paid ads:
  2. Share it with your email list
  3. Spread the word on other social media channels:

6. Choose and Announce the Winner

Your fantastic Facebook contest, like all good things, must come to an end. You must conclude by selecting and announcing the winner. When it comes to choosing a winner, you have two options:

Picking a name randomly: The ideal method is to pick a name at random because it is neutral. To make things easier, use tools like Random Name Picker or Comment Picker.

Choosing the best candidate: If you have precise criteria for your contest, this will work well. Make careful to explain why you choose the winner and how you arrived at that conclusion.

You must announce the winner on your Facebook business page and any other platforms you used to promote the contest once you’ve chosen your winner. Make it a Facebook Live event for extra points.

 7. Follow Up

The goal of your Facebook contest isn’t to pick a winner. The goal is to expand your company. That is why you must have a plan in place for follow-up. Sending out an email to contest participants offering them a discount on your items as a thank you for participating in your contest is one of the finest methods to do this.

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