SEO Is the Most Effective Online Marketing Strategy for Generating Leads, According To A New Report.
According to the Web marketing State of Digital Marketing Survey 2021. SEO outperforms PPC and Social Media in terms of generating leads.
According to a recent industry survey, Search Engine Optimization (SEO) has the greatest influence on lead creation for both B2B and B2C businesses. Followed by Pay-Per-Click (PPC) and Social Media marketing. B2B accounts for 57.4% of the market, while B2C accounts for 41%.
Web marketing, a renowned Indian digital marketing business, performed the online marketing report between August and September 2019 with 500 marketing experts, two-thirds of whom worked in B2B and the remaining third in B2C.
what Researcher says
The research covered a variety of online marketing categories, including SEO, PPC, and Social Media Marketing. “Search Engine Optimisation is now, more than ever. A ‘must’ in the digital marketing world,” said Paul Taylor, CEO of Webmarketing123.
“According to our research, SEO is the most critical program to incorporate into a company’s internet marketing efforts.
Additionally, businesses who engage in search engine optimization achieve an average ROI (return on investment) of 7 to 1 according to a recent Company study. This is important information that backs up our survey findings.”
Website traffic was name as the most important KPI in both B2B and B2C digital media campaigns by 73.9 percent and 79.8 percent of online marketing professionals. Respectively, with lead generation coming in second with 69.2 percent for B2B and sales coming in third with 68.5 percent for B2C.
Below are the complete results of this question for both company categories.
SEO has progressed from simply producing bandwidth-hogging traffic to directing prequalified traffic to your website with excellent engagement rates.
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Moreover, the Works has a track record of collaborating with high-profile clients to boost lead creation. Contact Edtech to learn how SEO may help you grow your online sales and return on investment.